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« LABB and Ushahidi | Main | Everything I know about being freelance I learned form MMORPGs, sort of. »
Friday
Sep102010

No one cares about your nuanced strategies.

DateFriday, September 10, 2010 at 6:57AM
Only colleagues and competitors care about strategy. Your audience, they don't care, they just want to find something to believe in. The people with whom you want to affect change, they really don't care, they just want your collaboration. Your funders, mostly, they want to know you ship and are on time.

No one cares what mics you use, what cameras you use, Mac or PC, Word or Lotus, Paper or Computer, 4 Track to Tape or Digital, Real or Synth. Your work speaks for you, not your strategies.


AuthorJonathan Shuler | CommentPost a Comment |
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